Personalized nutrition & diet app

Personalized nutrition & diet app

Personalized nutrition & diet app

Personalized nutrition & diet app

Transforming a unique diet algorithm into a praised app for personalized wellness journeys

Transforming a unique diet algorithm into a praised app for personalized wellness journeys

Transforming a unique diet algorithm into a praised app for personalized wellness journeys

Transforming a unique diet algorithm into a praised app for personalized wellness journeys

The journey

The journey

The journey

The journey

Overview

Cori Gramescu, a leader in the Health & Fitness industry, emphasizes ingredients over calories and values dietary flexibility. With her pioneering approach, she developed an algorithm that tailors meal plans based on users' food preferences and individual metrics, such as age, height, weight, and activity levels. Partnering with Softbinator, I transformed this philosophy into a user-friendly mobile app design.

The problem

In a world dominated by generic, one-size-fits-all diet solutions, the real challenge is capturing the essence of Cori Gramescu's innovative diet algorithm. How do we tailor this to individual user needs and preferences in a saturated market? The true task lies in converting a data-driven approach into an intuitive, personal experience without losing its core essence.

Overview

Cori Gramescu, a leader in the Health & Fitness industry, emphasizes ingredients over calories and values dietary flexibility. With her pioneering approach, she developed an algorithm that tailors meal plans based on users' food preferences and individual metrics, such as age, height, weight, and activity levels. Partnering with Softbinator, I transformed this philosophy into a user-friendly mobile app design.

The problem

In a world dominated by generic, one-size-fits-all diet solutions, the real challenge is capturing the essence of Cori Gramescu's innovative diet algorithm. How do we tailor this to individual user needs and preferences in a saturated market? The true task lies in converting a data-driven approach into an intuitive, personal experience without losing its core essence.

Overview

Cori Gramescu, a leader in the Health & Fitness industry, emphasizes ingredients over calories and values dietary flexibility. With her pioneering approach, she developed an algorithm that tailors meal plans based on users' food preferences and individual metrics, such as age, height, weight, and activity levels. Partnering with Softbinator, I transformed this philosophy into a user-friendly mobile app design.

The problem

In a world dominated by generic, one-size-fits-all diet solutions, the real challenge is capturing the essence of Cori Gramescu's innovative diet algorithm. How do we tailor this to individual user needs and preferences in a saturated market? The true task lies in converting a data-driven approach into an intuitive, personal experience without losing its core essence.

Overview

Cori Gramescu, a leader in the Health & Fitness industry, emphasizes ingredients over calories and values dietary flexibility. With her pioneering approach, she developed an algorithm that tailors meal plans based on users' food preferences and individual metrics, such as age, height, weight, and activity levels. Partnering with Softbinator, I transformed this philosophy into a user-friendly mobile app design.

The problem

In a world dominated by generic, one-size-fits-all diet solutions, the real challenge is capturing the essence of Cori Gramescu's innovative diet algorithm. How do we tailor this to individual user needs and preferences in a saturated market? The true task lies in converting a data-driven approach into an intuitive, personal experience without losing its core essence.

My frequent interactions with Cori were instrumental in gaining a deep understanding of her groundbreaking diet algorithm. This insight was pivotal, allowing me to transform her intricate, personalized algorithm into an intuitive, captivating user experience that resonates with every individual using the app.


Seizing opportunities

  1. 💁‍♂️ Personalized experience: The unique algorithm developed by Cori Gramescu allows the app to offer a genuinely tailored meal plan, based on individual preferences, dietary restrictions, and health goals. This means every user has a distinct journey, elevating user satisfaction and engagement.

  2. 🏆 Habit-forming through gamification: Introducing challenges within the app not only boosts engagement but also paves the way for users to build and sustain healthy habits. This adds an element of fun, motivation, and competition, enticing users to return and interact daily.

  3. 🍎 The ultimate health buddy: Crave isn't just about meals; the integration of workout videos means users receive a well-rounded approach to health. By combining nutrition with physical activity, the app positions itself as a comprehensive health companion.


Facing challenges

  1. 🧠 Complexity simplified: Translating an intricate diet algorithm into an intuitive and engaging user interface is no small feat. Striking a balance between providing necessary information and not overwhelming users requires meticulous design decisions.

  2. 💪 Diverse features, cohesive experience: The app offers varied features, from meal planning to workouts. Designing a seamless and unified user experience, where each module feels integrated and natural, can be a challenge.

  3. ❤️ Sustained engagement: While challenges and gamification can boost initial engagement, maintaining this enthusiasm in the long run, and ensuring users stick to their health goals, is a design challenge. Providing continuous value, motivation, and novel interactions are essential to keep users hooked.

  4. 🕒 Agile creativity: Faced with tight deadlines and scarce resources, I fused custom design elements with modified native components, crafting a consistent user experience while rapidly developing a concise Design System.


Crafting the solution


📝 Tailored onboarding
Users embark on a journey starting with an onboarding process where they input their individual data and set their initial goal. We've established the foundation for a customized experience.


🌽 Personalized ingredients
A dedicated section in the onboarding flow allows users to cherry-pick ingredients they love, ensuring their meal plans align with their tastes. Following this, users can choose from a diverse array of diet types to designate as their preferred meal regimen.


🔗 Interconnected features
Seamless integration of meal planning, shopping lists, and recipes. This synergy ensures users always have a clear path from plan to plate.


🏆 Gamified health

The app encourages daily health practices through engaging challenges, creating a fun and rewarding experience.


🛟 Support & motivation
Open channels with diet coaches where people can send their food diary or just making sure they stay on the right track and uplifting notifications offer users consistent encouragement and guidance on their health journey.


Crave made waves at Web Summit 2021 in Portugal, where it was launched and it was handpicked by Apple, together with 49 other European apps, to have the potential of great international success. Within the first six months post-launch, 300 active subscriptions were recorded.

Company

Crave

Team

• Myself • Radu Vucea, PM • Softbinator Engineering Team

My role

Principal Product Designer

My responsibilities

Wireframing, Interaction Design, Visual Design, User Flows, Prototyping

Outcome

• Praised at Web Summit 2021 in Portugal, where it was launched • Recognized by Apple, together with 49 other European apps, to have the potential of great international success • 300 subscriptions within the first six months.

My frequent interactions with Cori were instrumental in gaining a deep understanding of her groundbreaking diet algorithm. This insight was pivotal, allowing me to transform her intricate, personalized algorithm into an intuitive, captivating user experience that resonates with every individual using the app.


Seizing opportunities

  1. 💁‍♂️ Personalized experience: The unique algorithm developed by Cori Gramescu allows the app to offer a genuinely tailored meal plan, based on individual preferences, dietary restrictions, and health goals. This means every user has a distinct journey, elevating user satisfaction and engagement.

  2. 🏆 Habit-forming through gamification: Introducing challenges within the app not only boosts engagement but also paves the way for users to build and sustain healthy habits. This adds an element of fun, motivation, and competition, enticing users to return and interact daily.

  3. 🍎 The ultimate health buddy: Crave isn't just about meals; the integration of workout videos means users receive a well-rounded approach to health. By combining nutrition with physical activity, the app positions itself as a comprehensive health companion.


Facing challenges

  1. 🧠 Complexity simplified: Translating an intricate diet algorithm into an intuitive and engaging user interface is no small feat. Striking a balance between providing necessary information and not overwhelming users requires meticulous design decisions.

  2. 💪 Diverse features, cohesive experience: The app offers varied features, from meal planning to workouts. Designing a seamless and unified user experience, where each module feels integrated and natural, can be a challenge.

  3. ❤️ Sustained engagement: While challenges and gamification can boost initial engagement, maintaining this enthusiasm in the long run, and ensuring users stick to their health goals, is a design challenge. Providing continuous value, motivation, and novel interactions are essential to keep users hooked.

  4. 🕒 Agile creativity: Faced with tight deadlines and scarce resources, I fused custom design elements with modified native components, crafting a consistent user experience while rapidly developing a concise Design System.


Crafting the solution


📝 Tailored onboarding
Users embark on a journey starting with an onboarding process where they input their individual data and set their initial goal. We've established the foundation for a customized experience.


🌽 Personalized ingredients
A dedicated section in the onboarding flow allows users to cherry-pick ingredients they love, ensuring their meal plans align with their tastes. Following this, users can choose from a diverse array of diet types to designate as their preferred meal regimen.


🔗 Interconnected features
Seamless integration of meal planning, shopping lists, and recipes. This synergy ensures users always have a clear path from plan to plate.


🏆 Gamified health

The app encourages daily health practices through engaging challenges, creating a fun and rewarding experience.


🛟 Support & motivation
Open channels with diet coaches where people can send their food diary or just making sure they stay on the right track and uplifting notifications offer users consistent encouragement and guidance on their health journey.


Crave made waves at Web Summit 2021 in Portugal, where it was launched and it was handpicked by Apple, together with 49 other European apps, to have the potential of great international success. Within the first six months post-launch, 300 active subscriptions were recorded.

Company

Crave

Team

• Myself • Radu Vucea, PM • Softbinator Engineering Team

My role

Principal Product Designer

My responsibilities

Wireframing, Interaction Design, Visual Design, User Flows, Prototyping

Outcome

• Praised at Web Summit 2021 in Portugal, where it was launched • Recognized by Apple, together with 49 other European apps, to have the potential of great international success • 300 subscriptions within the first six months.

My frequent interactions with Cori were instrumental in gaining a deep understanding of her groundbreaking diet algorithm. This insight was pivotal, allowing me to transform her intricate, personalized algorithm into an intuitive, captivating user experience that resonates with every individual using the app.


Seizing opportunities

  1. 💁‍♂️ Personalized experience: The unique algorithm developed by Cori Gramescu allows the app to offer a genuinely tailored meal plan, based on individual preferences, dietary restrictions, and health goals. This means every user has a distinct journey, elevating user satisfaction and engagement.

  2. 🏆 Habit-forming through gamification: Introducing challenges within the app not only boosts engagement but also paves the way for users to build and sustain healthy habits. This adds an element of fun, motivation, and competition, enticing users to return and interact daily.

  3. 🍎 The ultimate health buddy: Crave isn't just about meals; the integration of workout videos means users receive a well-rounded approach to health. By combining nutrition with physical activity, the app positions itself as a comprehensive health companion.


Facing challenges

  1. 🧠 Complexity simplified: Translating an intricate diet algorithm into an intuitive and engaging user interface is no small feat. Striking a balance between providing necessary information and not overwhelming users requires meticulous design decisions.

  2. 💪 Diverse features, cohesive experience: The app offers varied features, from meal planning to workouts. Designing a seamless and unified user experience, where each module feels integrated and natural, can be a challenge.

  3. ❤️ Sustained engagement: While challenges and gamification can boost initial engagement, maintaining this enthusiasm in the long run, and ensuring users stick to their health goals, is a design challenge. Providing continuous value, motivation, and novel interactions are essential to keep users hooked.

  4. 🕒 Agile creativity: Faced with tight deadlines and scarce resources, I fused custom design elements with modified native components, crafting a consistent user experience while rapidly developing a concise Design System.


Crafting the solution


📝 Tailored onboarding
Users embark on a journey starting with an onboarding process where they input their individual data and set their initial goal. We've established the foundation for a customized experience.


🌽 Personalized ingredients
A dedicated section in the onboarding flow allows users to cherry-pick ingredients they love, ensuring their meal plans align with their tastes. Following this, users can choose from a diverse array of diet types to designate as their preferred meal regimen.


🔗 Interconnected features
Seamless integration of meal planning, shopping lists, and recipes. This synergy ensures users always have a clear path from plan to plate.


🏆 Gamified health

The app encourages daily health practices through engaging challenges, creating a fun and rewarding experience.


🛟 Support & motivation
Open channels with diet coaches where people can send their food diary or just making sure they stay on the right track and uplifting notifications offer users consistent encouragement and guidance on their health journey.


Crave made waves at Web Summit 2021 in Portugal, where it was launched and it was handpicked by Apple, together with 49 other European apps, to have the potential of great international success. Within the first six months post-launch, 300 active subscriptions were recorded.

Company

Crave

Team

• Myself • Radu Vucea, PM • Softbinator Engineering Team

My role

Principal Product Designer

My responsibilities

Wireframing, Interaction Design, Visual Design, User Flows, Prototyping

Outcome

• Praised at Web Summit 2021 in Portugal, where it was launched • Recognized by Apple, together with 49 other European apps, to have the potential of great international success • 300 subscriptions within the first six months.

My frequent interactions with Cori were instrumental in gaining a deep understanding of her groundbreaking diet algorithm. This insight was pivotal, allowing me to transform her intricate, personalized algorithm into an intuitive, captivating user experience that resonates with every individual using the app.


Seizing opportunities

  1. 💁‍♂️ Personalized experience: The unique algorithm developed by Cori Gramescu allows the app to offer a genuinely tailored meal plan, based on individual preferences, dietary restrictions, and health goals. This means every user has a distinct journey, elevating user satisfaction and engagement.

  2. 🏆 Habit-forming through gamification: Introducing challenges within the app not only boosts engagement but also paves the way for users to build and sustain healthy habits. This adds an element of fun, motivation, and competition, enticing users to return and interact daily.

  3. 🍎 The ultimate health buddy: Crave isn't just about meals; the integration of workout videos means users receive a well-rounded approach to health. By combining nutrition with physical activity, the app positions itself as a comprehensive health companion.


Facing challenges

  1. 🧠 Complexity simplified: Translating an intricate diet algorithm into an intuitive and engaging user interface is no small feat. Striking a balance between providing necessary information and not overwhelming users requires meticulous design decisions.

  2. 💪 Diverse features, cohesive experience: The app offers varied features, from meal planning to workouts. Designing a seamless and unified user experience, where each module feels integrated and natural, can be a challenge.

  3. ❤️ Sustained engagement: While challenges and gamification can boost initial engagement, maintaining this enthusiasm in the long run, and ensuring users stick to their health goals, is a design challenge. Providing continuous value, motivation, and novel interactions are essential to keep users hooked.

  4. 🕒 Agile creativity: Faced with tight deadlines and scarce resources, I fused custom design elements with modified native components, crafting a consistent user experience while rapidly developing a concise Design System.


Crafting the solution


📝 Tailored onboarding
Users embark on a journey starting with an onboarding process where they input their individual data and set their initial goal. We've established the foundation for a customized experience.


🌽 Personalized ingredients
A dedicated section in the onboarding flow allows users to cherry-pick ingredients they love, ensuring their meal plans align with their tastes. Following this, users can choose from a diverse array of diet types to designate as their preferred meal regimen.


🔗 Interconnected features
Seamless integration of meal planning, shopping lists, and recipes. This synergy ensures users always have a clear path from plan to plate.


🏆 Gamified health

The app encourages daily health practices through engaging challenges, creating a fun and rewarding experience.


🛟 Support & motivation
Open channels with diet coaches where people can send their food diary or just making sure they stay on the right track and uplifting notifications offer users consistent encouragement and guidance on their health journey.


Crave made waves at Web Summit 2021 in Portugal, where it was launched and it was handpicked by Apple, together with 49 other European apps, to have the potential of great international success. Within the first six months post-launch, 300 active subscriptions were recorded.

Company

Crave

Team

• Myself • Radu Vucea, PM • Softbinator Engineering Team

My role

Principal Product Designer

My responsibilities

Wireframing, Interaction Design, Visual Design, User Flows, Prototyping

Outcome

• Praised at Web Summit 2021 in Portugal, where it was launched • Recognized by Apple, together with 49 other European apps, to have the potential of great international success • 300 subscriptions within the first six months.

The destination

We crafted a personal health companion, uniquely attuned to individual preferences and lifestyle goals, for a journey as unique as every person.

The destination

We crafted a personal health companion, uniquely attuned to individual preferences and lifestyle goals, for a journey as unique as every person.

The destination

We crafted a personal health companion, uniquely attuned to individual preferences and lifestyle goals, for a journey as unique as every person.

The destination

We crafted a personal health companion, uniquely attuned to individual preferences and lifestyle goals, for a journey as unique as every person.

The solution

Crave provides a comprehensive suite of features, all orbiting a custom-tailored diet algorithm informed by individual user data.

The solution

Crave provides a comprehensive suite of features, all orbiting a custom-tailored diet algorithm informed by individual user data.

The solution

Crave provides a comprehensive suite of features, all orbiting a custom-tailored diet algorithm informed by individual user data.

The solution

Crave provides a comprehensive suite of features, all orbiting a custom-tailored diet algorithm informed by individual user data.

Extra designs

Beyond the app, my creative journey with Crave extended to designing vibrant landing pages, engaging newsletter templates, a captivating app icon, and enticing app store visuals.

Extra designs

Beyond the app, my creative journey with Crave extended to designing vibrant landing pages, engaging newsletter templates, a captivating app icon, and enticing app store visuals.

Extra designs

Beyond the app, my creative journey with Crave extended to designing vibrant landing pages, engaging newsletter templates, a captivating app icon, and enticing app store visuals.

Extra designs

Beyond the app, my creative journey with Crave extended to designing vibrant landing pages, engaging newsletter templates, a captivating app icon, and enticing app store visuals.

Crave culminated in a digital wellness companion that users embraced wholeheartedly. By intertwining intuitive design with personalized dietary freedom, we crafted a seamless experience that not only resonates with users' daily lives but also empowers their every step towards healthier living.

Say hello

Got ideas? I’ve got coffee! Let’s brew something great together!

Say hello

Got ideas? I’ve got coffee! Let’s brew something great together!

Say hello

Got ideas? I’ve got coffee! Let’s brew something great together!

Say hello

Got ideas? I’ve got coffee! Let’s brew something great together!