My frequent interactions with Cori were instrumental in gaining a deep understanding of her groundbreaking diet algorithm. This insight was pivotal, allowing me to transform her intricate, personalized algorithm into an intuitive, captivating user experience that resonates with every individual using the app.

Seizing opportunities

1. 💁‍♂️ Personalized experience: The unique algorithm developed by Cori Gramescu allows the app to offer a genuinely tailored meal plan, based on individual preferences, dietary restrictions, and health goals. This means every user has a distinct journey, elevating user satisfaction and engagement.
   
   

2. 🏆 Habit-forming through gamification: Introducing challenges within the app not only boosts engagement but also paves the way for users to build and sustain healthy habits. This adds an element of fun, motivation, and competition, enticing users to return and interact daily.
   
   

3. 🍎 The ultimate health buddy: Crave isn't just about meals; the integration of workout videos means users receive a well-rounded approach to health. By combining nutrition with physical activity, the app positions itself as a comprehensive health companion.

Facing challenges

1. 🧠 Complexity simplified: Translating an intricate diet algorithm into an intuitive and engaging user interface is no small feat. Striking a balance between providing necessary information and not overwhelming users requires meticulous design decisions.
   
   

2. 💪 Diverse features, cohesive experience: The app offers varied features, from meal planning to workouts. Designing a seamless and unified user experience, where each module feels integrated and natural, can be a challenge.
   
   

3. ❤️ Sustained engagement: While challenges and gamification can boost initial engagement, maintaining this enthusiasm in the long run, and ensuring users stick to their health goals, is a design challenge. Providing continuous value, motivation, and novel interactions are essential to keep users hooked.
   
   

4. 🕒 Agile creativity: Faced with tight deadlines and scarce resources, I fused custom design elements with modified native components, crafting a consistent user experience while rapidly developing a concise Design System.

Crafting the solution

📝 Tailored onboarding
Users embark on a journey starting with an onboarding process where they input their individual data and set their initial goal. We've established the foundation for a customized experience.

🌽 Personalized ingredients
A dedicated section in the onboarding flow allows users to cherry-pick ingredients they love, ensuring their meal plans align with their tastes. Following this, users can choose from a diverse array of diet types to designate as their preferred meal regimen.

🔗 Interconnected features
Seamless integration of meal planning, shopping lists, and recipes. This synergy ensures users always have a clear path from plan to plate.

🏆 Gamified health
The app encourages daily health practices through engaging challenges, creating a fun and rewarding experience.

🛟 Support & motivation
Open channels with diet coaches where people can send their food diary or just making sure they stay on the right track and uplifting notifications offer users consistent encouragement and guidance on their health journey.

Crave made waves at Web Summit 2021 in Portugal, where it was launched and it was handpicked by Apple, together with 49 other European apps, to have the potential of great international success. Within the first six months post-launch, 300 active subscriptions were recorded.