Blast campaign builder
Blast campaign builder
Blast campaign builder
Blast campaign builder
Boosting Fresha's earnings and solidifying b2b partner retention with a revamped, more personalized blast campaign builder.
Boosting Fresha's earnings and solidifying b2b partner retention with a revamped, more personalized blast campaign builder.
Boosting Fresha's earnings and solidifying b2b partner retention with a revamped, more personalized blast campaign builder.
Boosting Fresha's earnings and solidifying b2b partner retention with a revamped, more personalized blast campaign builder.
The journey
The journey
The journey
The journey
Overview
Fresha is the #1 marketplace and B2B SaaS platform for the beauty and wellness industry. It is trusted by 80,000+ active businesses and 300,000+ professionals in 120+ countries, with over 20 million appointments booked per month. I collaborated with Fresha’s skilled product team to revitalize its B2B Blast Marketing Campaign feature, focusing particularly on enhancing the email builder with sophisticated customization options. This redesign not only bolstered B2B partner retention and bookings but also drove additional revenue to Fresha, reflecting the seamless integration of user-centric design and business objectives.
The problem
Collaborating with Fresha’s Customer Experience team, we identified a critical need for better customization in the Blast campaign builder’s email tool among B2B partners that were alternating between Fresha and other marketing platforms like Mailchimp. This not only caused operational friction and extra expenditure for them but also resulted in a loss of users and potential revenue for Fresha. Addressing this, our goal was to devise a solution that would streamline the experience, retain our partners, and recover lost engagement and revenue.
Overview
Fresha is the #1 marketplace and B2B SaaS platform for the beauty and wellness industry. It is trusted by 80,000+ active businesses and 300,000+ professionals in 120+ countries, with over 20 million appointments booked per month. I collaborated with Fresha’s skilled product team to revitalize its B2B Blast Marketing Campaign feature, focusing particularly on enhancing the email builder with sophisticated customization options. This redesign not only bolstered B2B partner retention and bookings but also drove additional revenue to Fresha, reflecting the seamless integration of user-centric design and business objectives.
The problem
Collaborating with Fresha’s Customer Experience team, we identified a critical need for better customization in the Blast campaign builder’s email tool among B2B partners that were alternating between Fresha and other marketing platforms like Mailchimp. This not only caused operational friction and extra expenditure for them but also resulted in a loss of users and potential revenue for Fresha. Addressing this, our goal was to devise a solution that would streamline the experience, retain our partners, and recover lost engagement and revenue.
Overview
Fresha is the #1 marketplace and B2B SaaS platform for the beauty and wellness industry. It is trusted by 80,000+ active businesses and 300,000+ professionals in 120+ countries, with over 20 million appointments booked per month. I collaborated with Fresha’s skilled product team to revitalize its B2B Blast Marketing Campaign feature, focusing particularly on enhancing the email builder with sophisticated customization options. This redesign not only bolstered B2B partner retention and bookings but also drove additional revenue to Fresha, reflecting the seamless integration of user-centric design and business objectives.
The problem
Collaborating with Fresha’s Customer Experience team, we identified a critical need for better customization in the Blast campaign builder’s email tool among B2B partners that were alternating between Fresha and other marketing platforms like Mailchimp. This not only caused operational friction and extra expenditure for them but also resulted in a loss of users and potential revenue for Fresha. Addressing this, our goal was to devise a solution that would streamline the experience, retain our partners, and recover lost engagement and revenue.
Overview
Fresha is the #1 marketplace and B2B SaaS platform for the beauty and wellness industry. It is trusted by 80,000+ active businesses and 300,000+ professionals in 120+ countries, with over 20 million appointments booked per month. I collaborated with Fresha’s skilled product team to revitalize its B2B Blast Marketing Campaign feature, focusing particularly on enhancing the email builder with sophisticated customization options. This redesign not only bolstered B2B partner retention and bookings but also drove additional revenue to Fresha, reflecting the seamless integration of user-centric design and business objectives.
The problem
Collaborating with Fresha’s Customer Experience team, we identified a critical need for better customization in the Blast campaign builder’s email tool among B2B partners that were alternating between Fresha and other marketing platforms like Mailchimp. This not only caused operational friction and extra expenditure for them but also resulted in a loss of users and potential revenue for Fresha. Addressing this, our goal was to devise a solution that would streamline the experience, retain our partners, and recover lost engagement and revenue.
Harnessing insights and addressing partner needs, I helped in transforming Fresha’s Blast Campaign Builder, unveiling a versatile email customization tool and improved campaign creation flow. The sophisticated redesign not only enhanced user engagement and customization but also fortified Fresha’s position, yielding positive feedback and increased revenue streams.
Setting the stage when Fresha's opportunity knocks
Once heralded as Fresha's b2b marketing magic wand, the Blast Campaign Builder started to show its age. Partners increasingly shuffled between Fresha and robust third-party marketing tools like Mailchimp, craving richer customization for their email campaigns. Not only did this shift cause friction in their workflow, but Fresha missed out on potential revenue streams.
💬 I delved into B2B partner feedback, focusing on their campaign creation workflow, to pinpoint and prioritize key needs
🙋🏻♂️ I took the opportunity to connect with partners, clarifying the essential email customizations they sought
🔍 Explored Mailchimp, Wix, and others through competitive analysis to understand what draws B2B partners to these platforms
Seizing the moment by reimagining the blast campaign builder
The mission was clear: re-envision the email builder and refreshing the campaign creation flow. But beyond email personalization, we eyed a holistic upgrade of the entire blast campaign builder, improving b2b partners' workflow and increase the revenue stream for Fresha.
📩 We aimed to refine the entire campaign creation and dispatch flow, enhancing partner workflows
🏔️ Strategically designing to integrate and upsell the text message campaign, expanding audience reach for partners and boosting Fresha's revenue.
🎨 I began establishing the framework for a sophisticated email customization tool within the campaign creation flow.
📱 Devising mobile-responsive designs to accommodate on-the-go users effectively.
Navigating the minefield and tackling the challenges in our path
Reimagining the Blast Campaign Builder was no stroll in the park. Fresha's signature feature setup process—the beloved "wizards"—had to be preserved. Furthermore, I needed to stay close to Fresha’s brand and its Design System guidelines, while providing a new and appealing interface for the email builder. The task? Embed a versatile email builder into this flow without unsettling its foundational familiarity.
👨🎨 Transforming user feedback into practical content elements and customization features
🧱 Crafting distinct, intuitive sections—Content Blocks, Themes, and Preview—with unique settings and customization options, based on partners' needs
👨🏻💻 Maintaining accessibility and clarity across varying levels of tech proficiency amongst our user base needed to be considered
🔌 Developing a scalable and adaptable builder to meet evolving needs and seamlessly integrate with existing Fresha features was imperative
Revealing the solution: a seamless synthesis of aesthetics and utility
🖼️ Versatile email templates
We crafted a library of pre-made templates to offer b2b partners both an immediate solution and a touch of creativity. These templates not only exhibit the adaptability and capabilities of the email customization tool but also lay a foundation for partners to seamlessly tailor their marketing campaigns.
🎨 Global design customization
We introduced a selection of predefined themes, empowering b2b partners with cohesive design aesthetics. Beyond these, we enabled the creation of custom themes, guaranteeing an unmatched level of personalization for any chosen template or unique design.
📝 Content flexibility
We developed editable content blocks within the email body, granting b2b partners unparalleled control. Partners can effortlessly add, edit, move, duplicate, and customize each element block. This assured an intuitive design, shaped by direct user feedback.
📬 Streamlined campaign creation
We've refined the blast campaign creation wizard, infusing it with enhanced customizability and transparency. By simplifying the overall flow, we've made email dispatch both more intuitive and expedited, ensuring partners can send their messages swiftly and with confidence.
👨👩👧👦 Improving audience, boosting revenue
We strategically incorporated a new step within the wizard, promoting the addition of text message campaigns. This not only broadens the partners' client reach but also significantly enhances Fresha's revenue potential, all while elevating the overall user experience.
📋 Revamped campaign listing and details
We've given the campaign listing and details screens a fresh design. The new layout now offers a clearer view of campaign status and performance, complete with full recipient details and intuitive controls, ensuring Fresha's partners always have the insights and adjustments they need at their fingertips.
Acclaimed by Fresha's CEO and B2B partners, the first month post-launch saw a +56% surge in total blasts revenue, a +55% increase in paid campaigns dispatched, and a significant +28% uplift in total blasts appointment revenue.
Company
Fresha
Team
Performance Tribe: • Dmitry Taranov, PM • Janusze Engineering Team
My role
Main Product Designer
My responsibilities
User Research, Competitive Research, Interaction Design, Visual Design, User Flows, Prototyping
Outcome
Praised by Fresha's CEO and B2B partners, the launch sparked a +56% jump in blast revenues, +55% more paid campaigns, and +28% in earnings from appointments generated by blast campaigns
Harnessing insights and addressing partner needs, I helped in transforming Fresha’s Blast Campaign Builder, unveiling a versatile email customization tool and improved campaign creation flow. The sophisticated redesign not only enhanced user engagement and customization but also fortified Fresha’s position, yielding positive feedback and increased revenue streams.
Setting the stage when Fresha's opportunity knocks
Once heralded as Fresha's b2b marketing magic wand, the Blast Campaign Builder started to show its age. Partners increasingly shuffled between Fresha and robust third-party marketing tools like Mailchimp, craving richer customization for their email campaigns. Not only did this shift cause friction in their workflow, but Fresha missed out on potential revenue streams.
💬 I delved into B2B partner feedback, focusing on their campaign creation workflow, to pinpoint and prioritize key needs
🙋🏻♂️ I took the opportunity to connect with partners, clarifying the essential email customizations they sought
🔍 Explored Mailchimp, Wix, and others through competitive analysis to understand what draws B2B partners to these platforms
Seizing the moment by reimagining the blast campaign builder
The mission was clear: re-envision the email builder and refreshing the campaign creation flow. But beyond email personalization, we eyed a holistic upgrade of the entire blast campaign builder, improving b2b partners' workflow and increase the revenue stream for Fresha.
📩 We aimed to refine the entire campaign creation and dispatch flow, enhancing partner workflows
🏔️ Strategically designing to integrate and upsell the text message campaign, expanding audience reach for partners and boosting Fresha's revenue.
🎨 I began establishing the framework for a sophisticated email customization tool within the campaign creation flow.
📱 Devising mobile-responsive designs to accommodate on-the-go users effectively.
Navigating the minefield and tackling the challenges in our path
Reimagining the Blast Campaign Builder was no stroll in the park. Fresha's signature feature setup process—the beloved "wizards"—had to be preserved. Furthermore, I needed to stay close to Fresha’s brand and its Design System guidelines, while providing a new and appealing interface for the email builder. The task? Embed a versatile email builder into this flow without unsettling its foundational familiarity.
👨🎨 Transforming user feedback into practical content elements and customization features
🧱 Crafting distinct, intuitive sections—Content Blocks, Themes, and Preview—with unique settings and customization options, based on partners' needs
👨🏻💻 Maintaining accessibility and clarity across varying levels of tech proficiency amongst our user base needed to be considered
🔌 Developing a scalable and adaptable builder to meet evolving needs and seamlessly integrate with existing Fresha features was imperative
Revealing the solution: a seamless synthesis of aesthetics and utility
🖼️ Versatile email templates
We crafted a library of pre-made templates to offer b2b partners both an immediate solution and a touch of creativity. These templates not only exhibit the adaptability and capabilities of the email customization tool but also lay a foundation for partners to seamlessly tailor their marketing campaigns.
🎨 Global design customization
We introduced a selection of predefined themes, empowering b2b partners with cohesive design aesthetics. Beyond these, we enabled the creation of custom themes, guaranteeing an unmatched level of personalization for any chosen template or unique design.
📝 Content flexibility
We developed editable content blocks within the email body, granting b2b partners unparalleled control. Partners can effortlessly add, edit, move, duplicate, and customize each element block. This assured an intuitive design, shaped by direct user feedback.
📬 Streamlined campaign creation
We've refined the blast campaign creation wizard, infusing it with enhanced customizability and transparency. By simplifying the overall flow, we've made email dispatch both more intuitive and expedited, ensuring partners can send their messages swiftly and with confidence.
👨👩👧👦 Improving audience, boosting revenue
We strategically incorporated a new step within the wizard, promoting the addition of text message campaigns. This not only broadens the partners' client reach but also significantly enhances Fresha's revenue potential, all while elevating the overall user experience.
📋 Revamped campaign listing and details
We've given the campaign listing and details screens a fresh design. The new layout now offers a clearer view of campaign status and performance, complete with full recipient details and intuitive controls, ensuring Fresha's partners always have the insights and adjustments they need at their fingertips.
Acclaimed by Fresha's CEO and B2B partners, the first month post-launch saw a +56% surge in total blasts revenue, a +55% increase in paid campaigns dispatched, and a significant +28% uplift in total blasts appointment revenue.
Company
Fresha
Team
Performance Tribe: • Dmitry Taranov, PM • Janusze Engineering Team
My role
Main Product Designer
My responsibilities
User Research, Competitive Research, Interaction Design, Visual Design, User Flows, Prototyping
Outcome
Praised by Fresha's CEO and B2B partners, the launch sparked a +56% jump in blast revenues, +55% more paid campaigns, and +28% in earnings from appointments generated by blast campaigns
Harnessing insights and addressing partner needs, I helped in transforming Fresha’s Blast Campaign Builder, unveiling a versatile email customization tool and improved campaign creation flow. The sophisticated redesign not only enhanced user engagement and customization but also fortified Fresha’s position, yielding positive feedback and increased revenue streams.
Setting the stage when Fresha's opportunity knocks
Once heralded as Fresha's b2b marketing magic wand, the Blast Campaign Builder started to show its age. Partners increasingly shuffled between Fresha and robust third-party marketing tools like Mailchimp, craving richer customization for their email campaigns. Not only did this shift cause friction in their workflow, but Fresha missed out on potential revenue streams.
💬 I delved into B2B partner feedback, focusing on their campaign creation workflow, to pinpoint and prioritize key needs
🙋🏻♂️ I took the opportunity to connect with partners, clarifying the essential email customizations they sought
🔍 Explored Mailchimp, Wix, and others through competitive analysis to understand what draws B2B partners to these platforms
Seizing the moment by reimagining the blast campaign builder
The mission was clear: re-envision the email builder and refreshing the campaign creation flow. But beyond email personalization, we eyed a holistic upgrade of the entire blast campaign builder, improving b2b partners' workflow and increase the revenue stream for Fresha.
📩 We aimed to refine the entire campaign creation and dispatch flow, enhancing partner workflows
🏔️ Strategically designing to integrate and upsell the text message campaign, expanding audience reach for partners and boosting Fresha's revenue.
🎨 I began establishing the framework for a sophisticated email customization tool within the campaign creation flow.
📱 Devising mobile-responsive designs to accommodate on-the-go users effectively.
Navigating the minefield and tackling the challenges in our path
Reimagining the Blast Campaign Builder was no stroll in the park. Fresha's signature feature setup process—the beloved "wizards"—had to be preserved. Furthermore, I needed to stay close to Fresha’s brand and its Design System guidelines, while providing a new and appealing interface for the email builder. The task? Embed a versatile email builder into this flow without unsettling its foundational familiarity.
👨🎨 Transforming user feedback into practical content elements and customization features
🧱 Crafting distinct, intuitive sections—Content Blocks, Themes, and Preview—with unique settings and customization options, based on partners' needs
👨🏻💻 Maintaining accessibility and clarity across varying levels of tech proficiency amongst our user base needed to be considered
🔌 Developing a scalable and adaptable builder to meet evolving needs and seamlessly integrate with existing Fresha features was imperative
Revealing the solution: a seamless synthesis of aesthetics and utility
🖼️ Versatile email templates
We crafted a library of pre-made templates to offer b2b partners both an immediate solution and a touch of creativity. These templates not only exhibit the adaptability and capabilities of the email customization tool but also lay a foundation for partners to seamlessly tailor their marketing campaigns.
🎨 Global design customization
We introduced a selection of predefined themes, empowering b2b partners with cohesive design aesthetics. Beyond these, we enabled the creation of custom themes, guaranteeing an unmatched level of personalization for any chosen template or unique design.
📝 Content flexibility
We developed editable content blocks within the email body, granting b2b partners unparalleled control. Partners can effortlessly add, edit, move, duplicate, and customize each element block. This assured an intuitive design, shaped by direct user feedback.
📬 Streamlined campaign creation
We've refined the blast campaign creation wizard, infusing it with enhanced customizability and transparency. By simplifying the overall flow, we've made email dispatch both more intuitive and expedited, ensuring partners can send their messages swiftly and with confidence.
👨👩👧👦 Improving audience, boosting revenue
We strategically incorporated a new step within the wizard, promoting the addition of text message campaigns. This not only broadens the partners' client reach but also significantly enhances Fresha's revenue potential, all while elevating the overall user experience.
📋 Revamped campaign listing and details
We've given the campaign listing and details screens a fresh design. The new layout now offers a clearer view of campaign status and performance, complete with full recipient details and intuitive controls, ensuring Fresha's partners always have the insights and adjustments they need at their fingertips.
Acclaimed by Fresha's CEO and B2B partners, the first month post-launch saw a +56% surge in total blasts revenue, a +55% increase in paid campaigns dispatched, and a significant +28% uplift in total blasts appointment revenue.
Company
Fresha
Team
Performance Tribe: • Dmitry Taranov, PM • Janusze Engineering Team
My role
Main Product Designer
My responsibilities
User Research, Competitive Research, Interaction Design, Visual Design, User Flows, Prototyping
Outcome
Praised by Fresha's CEO and B2B partners, the launch sparked a +56% jump in blast revenues, +55% more paid campaigns, and +28% in earnings from appointments generated by blast campaigns
Harnessing insights and addressing partner needs, I helped in transforming Fresha’s Blast Campaign Builder, unveiling a versatile email customization tool and improved campaign creation flow. The sophisticated redesign not only enhanced user engagement and customization but also fortified Fresha’s position, yielding positive feedback and increased revenue streams.
Setting the stage when Fresha's opportunity knocks
Once heralded as Fresha's b2b marketing magic wand, the Blast Campaign Builder started to show its age. Partners increasingly shuffled between Fresha and robust third-party marketing tools like Mailchimp, craving richer customization for their email campaigns. Not only did this shift cause friction in their workflow, but Fresha missed out on potential revenue streams.
💬 I delved into B2B partner feedback, focusing on their campaign creation workflow, to pinpoint and prioritize key needs
🙋🏻♂️ I took the opportunity to connect with partners, clarifying the essential email customizations they sought
🔍 Explored Mailchimp, Wix, and others through competitive analysis to understand what draws B2B partners to these platforms
Seizing the moment by reimagining the blast campaign builder
The mission was clear: re-envision the email builder and refreshing the campaign creation flow. But beyond email personalization, we eyed a holistic upgrade of the entire blast campaign builder, improving b2b partners' workflow and increase the revenue stream for Fresha.
📩 We aimed to refine the entire campaign creation and dispatch flow, enhancing partner workflows
🏔️ Strategically designing to integrate and upsell the text message campaign, expanding audience reach for partners and boosting Fresha's revenue.
🎨 I began establishing the framework for a sophisticated email customization tool within the campaign creation flow.
📱 Devising mobile-responsive designs to accommodate on-the-go users effectively.
Navigating the minefield and tackling the challenges in our path
Reimagining the Blast Campaign Builder was no stroll in the park. Fresha's signature feature setup process—the beloved "wizards"—had to be preserved. Furthermore, I needed to stay close to Fresha’s brand and its Design System guidelines, while providing a new and appealing interface for the email builder. The task? Embed a versatile email builder into this flow without unsettling its foundational familiarity.
👨🎨 Transforming user feedback into practical content elements and customization features
🧱 Crafting distinct, intuitive sections—Content Blocks, Themes, and Preview—with unique settings and customization options, based on partners' needs
👨🏻💻 Maintaining accessibility and clarity across varying levels of tech proficiency amongst our user base needed to be considered
🔌 Developing a scalable and adaptable builder to meet evolving needs and seamlessly integrate with existing Fresha features was imperative
Revealing the solution: a seamless synthesis of aesthetics and utility
🖼️ Versatile email templates
We crafted a library of pre-made templates to offer b2b partners both an immediate solution and a touch of creativity. These templates not only exhibit the adaptability and capabilities of the email customization tool but also lay a foundation for partners to seamlessly tailor their marketing campaigns.
🎨 Global design customization
We introduced a selection of predefined themes, empowering b2b partners with cohesive design aesthetics. Beyond these, we enabled the creation of custom themes, guaranteeing an unmatched level of personalization for any chosen template or unique design.
📝 Content flexibility
We developed editable content blocks within the email body, granting b2b partners unparalleled control. Partners can effortlessly add, edit, move, duplicate, and customize each element block. This assured an intuitive design, shaped by direct user feedback.
📬 Streamlined campaign creation
We've refined the blast campaign creation wizard, infusing it with enhanced customizability and transparency. By simplifying the overall flow, we've made email dispatch both more intuitive and expedited, ensuring partners can send their messages swiftly and with confidence.
👨👩👧👦 Improving audience, boosting revenue
We strategically incorporated a new step within the wizard, promoting the addition of text message campaigns. This not only broadens the partners' client reach but also significantly enhances Fresha's revenue potential, all while elevating the overall user experience.
📋 Revamped campaign listing and details
We've given the campaign listing and details screens a fresh design. The new layout now offers a clearer view of campaign status and performance, complete with full recipient details and intuitive controls, ensuring Fresha's partners always have the insights and adjustments they need at their fingertips.
Acclaimed by Fresha's CEO and B2B partners, the first month post-launch saw a +56% surge in total blasts revenue, a +55% increase in paid campaigns dispatched, and a significant +28% uplift in total blasts appointment revenue.
Company
Fresha
Team
Performance Tribe: • Dmitry Taranov, PM • Janusze Engineering Team
My role
Main Product Designer
My responsibilities
User Research, Competitive Research, Interaction Design, Visual Design, User Flows, Prototyping
Outcome
Praised by Fresha's CEO and B2B partners, the launch sparked a +56% jump in blast revenues, +55% more paid campaigns, and +28% in earnings from appointments generated by blast campaigns
The destination
Fresha’s B2B partners now possess a more potent, versatile and responsive marketing tool in their arsenal.
The destination
Fresha’s B2B partners now possess a more potent, versatile and responsive marketing tool in their arsenal.
The destination
Fresha’s B2B partners now possess a more potent, versatile and responsive marketing tool in their arsenal.
The destination
Fresha’s B2B partners now possess a more potent, versatile and responsive marketing tool in their arsenal.
The solution
By redesigning the whole blast campaign creation flow we haven't just transformed a feature; we've positively influenced the marketing trajectory of countless businesses.
The solution
By redesigning the whole blast campaign creation flow we haven't just transformed a feature; we've positively influenced the marketing trajectory of countless businesses.
The solution
By redesigning the whole blast campaign creation flow we haven't just transformed a feature; we've positively influenced the marketing trajectory of countless businesses.
The solution
By redesigning the whole blast campaign creation flow we haven't just transformed a feature; we've positively influenced the marketing trajectory of countless businesses.
Extra designs
Had the opportunity to exercise my visual design muscles and create a visually appealing template library.
Extra designs
Had the opportunity to exercise my visual design muscles and create a visually appealing template library.
Extra designs
Had the opportunity to exercise my visual design muscles and create a visually appealing template library.
Extra designs
Had the opportunity to exercise my visual design muscles and create a visually appealing template library.
